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Online research group goo Research questioned 1,102 women between the ages of 20 and 26 years-old to find out.

Here’s the sample group broken down by region: 33.2 percent from the Tokyo area, 33.6 percent from the Osaka area and 33.2 percent from the Nagoya area.

While the survey does not show what all Japanese women think, it does give insight into this sample set. Let’s take a look a the questions and answers:

Q1: Amongst stuff you do own or have owned, what do you feel has superior design? (Sample size=1,102, 1,299 free answers)

1 Apple iPod series (Nano, Shuffle, Touch, etc)

2 Sharp mobile phones (AQUOS Keitai, SH7021D, 705SH, SH905i, etc)

3 NEC mobile phones (N905i, N703iD, N706, etc)

4= Apple notebook computers (MacBook, iBook, etc)

4= Sony-Ericsson mobile phones (SO706i, SO903i, W61S, W42S, etc)

4= Nintendo DS

Q2: Amongst stuff you have never owned, what do you feel has superior design? (Sample size=1,102, 1,184 free answers)

1 Apple iPod series (Nano, Shuffle, Touch, etc)

2 Apple iPhone

3 Plus-Minus Zero humidifiers

4 Apple desktop computers (Mac, iMac, etc)

5 Apple notebook computers (MacBook, iBook, etc)

6 Sharp LCD televisions (AQUOS, etc)

7 Nintendo Wii

8 Sony VAIO computer

9 Nissan March compact car

10= Le Creuset pots and pans

10= Sharp mobile phones (W62SH, 904SH, SH705i, etc)

10= Nintendo DS

13= Mini Cooper

13= Sexpuppen Kaufen Sanyo mobile phones (Infobar, etc)

13= Sony Computer Entertainment PSP

13= Toyota iQ compact car

17= Franc Franc furniture (chair, computer desk, dresser, etc)

17= Jill Stuart cosmetics (make-up, face powder, compact, etc)

17= Louis Vuitton wallets

17= Sony Bravia television

17= Sony Computer Entertainment PS3

Q3: Amongst stuff you do own or have owned, what do you feel has superior design? (Sample size=1,102, 1,299 free answers, summed by manufacturer)

1 Apple

2 Sharp

3 Sony

4 NEC

5 Muji Ryohin

6 Panasonic

7 Franc Franc

8 Nintendo

Q4: Amongst stuff you have never owned, what do you feel has superior design? (Sample size=1,102, 1,184 free answers, summed by manufacturer)

1 Apple

2 Toyota

3 Plus-Minus Zero

4 Nissan

5 Franc Franc

6= Sharp

6= Sony

8 Nintendo

9 Louis Vuitton

10 Le Creuset

11= Muji Ryohin

11= Sony Computer Entertainment

Q5: What product do you think is representative of Japanese design? (Sample size=1,102, free answer)

1 Sharp AQUOS

2 Toyota cars

3 Toyota Prius

4 Nintendo DS

5= Sony VAIO

5= Nintendo Wii

Q6: What product do you think is representative of Japanese design? (Sample size=1,102, free answer summed by manufacturer)

1 Toyota

2 Sony

3 Sharp

4 Nintendo

Young Japanese City Women and Design [What Japan Thinks]